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The Smartest Move
Zena At Workfest

Zena Everett has more knowledge, experience and, indeed, insight as to how recruiters work and corporates hire than anyone I know. — Ann Swain, Chief Executive, Association of Professional Staffing Companies

You are career magic – I have been offered both positions and I am totally stuck as to which to take! — Hannah.


Zena Everett — Executive coach, career development specialist

Zena Everett

I used to run a successful recruitment business, Perriam and Everett, which recruited other recruiters. Over the years, I became fascinated by candidates’ career paths and decision making. Why do some people become more successful than others? Where does motivation come from? Why does confidence disappear? How do you become a visible part of a global talent pool or make yourself the obvious choice for promotion?

So, I sold my recruitment business, retrained in organisational psychology and qualified in coaching psychology to find out the answers. I started a career coaching practice in 2009 to pass on the strategies I have learnt. I am a regular conference speaker, media contributor and broadcaster on career development, personal branding and career confidence issues (including: BBC Radio 4's Today programme, BBC London, Sky News,, Mumsnet's Workfests, the Financial Times, Recruiter magazine, The Guardian Careers section, Essentials Magazine, Stylist, Daily Telegraph, Cosmopolitan).

I am a Trustee of the Quo Vadis Trust, a charity and housing association supporting people recovering from mental health difficulties to live fulfilling and independent lives.

LinkedIn profile:

I have known Zena for many years, firstly as a seasoned and professional recruitment expert, and more recently through her career development work. Zena has attended our Career Coach Masterclass and contributed to my book ‘The Interview Expert’, and I would wholeheartedly recommend her as an executive careers specialist.

John Lees, author of How To Get A Job You’ll Love

Zena is one of the most professional, driven people that I know. She is an expert in her industry, a font of knowledge in all things recruitment!. Zena was instrumental in changing my career into one that has taken me to the USA and into great opportunities. She took the time to understand my motivators, my abilities and identified the best opportunity for me. I would highly recommend her.

Joanna Ransley

Zena is excellent to work with. She is personable, credible and pragmatic in her approach. Zena gets to the heart of issues quickly and works in partnership to help resolve them. I readily recommend Zena as a career coach.

Amy Kubrycht

Thank you so much for our sessions – you have really helped me to clarify my thinking about where I want to go next; have made it easier for me to express what I want to do and have left me with some food for thought that will help me take forward a number of strands of the work I'm developing.

Dr Joanne Wade

I selected Zena to provide outplacement/career change support after 21 years working for the same employer.  The particular reason I chose Zena was because I wanted someone who would tailor their service to meet my personal needs and preferences.  I did not want the formulaic approach taken by many of the larger providers of outplacement support, and it was important to me that I worked with someone I could respect as well as empathise with.  I have no doubt that I made the right decision in appointing Zena.  She delivered everything she said she would, and more!  She was happy to adopt a mentoring style, which was what I wanted, but was able to slip easily into a coaching mode as and when appropriate.  Conversations with her were easy, as she has a great ability to build empathy and trust, but she has the knack of homing in on the ‘killer question’ that needs to be asked but which might be quite uncomfortable to consider and answer.  Whilst appearing to take a fluid approach to our agenda, she instilled an early discipline to get ‘the domestics’ of job-hunting done, ensuring that my CV and Linked-In profile were ‘fit-for-purpose’ and posted on appropriate sites.  She also ensured that they were regularly reviewed and updated as we went through the outplacement process.  Whilst business-like, meetings with Zena were never rushed or curtailed, and she was unstinting in networking on my behalf.  I had unlimited access to her by e-mail or ‘phone between meetings and at all times I was made to feel that she was there for me as wise counsel, personal tutor and a professional peer.  Her associates who carried out psychometric tests and personal presentation coaching were equally professional, engaged and engaging.  The fact that I had not found my next job by the end of the process is no reflection on Zena’s ability.  On the contrary, it was working with her that finally revealed something that I had long suppressed in terms of what type of work really motivates and excites me, and she has given me the courage and confidence to take my career in an entirely new and unexpected direction.

Sue Harrison, formerly Director of Business Strategy, House of Commons

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